With the change in the public's consumption concept, the demand trend print diversification , bulk printing business from a small cost to pursue the direction of targeted small -volume, multi-species , such as the development of personalization . In China , labor costs are increasing , as opposed to traditional print , the less the need for manual labor costs in digital printing have a lot of savings. The forward part of the traditional printing business digital printing transfer. Network personalized printing after years of development , has been more mature, also contributed to the development of digital printing .
Currently, in the domain of digital printing applications , in addition to graphic-print , on-demand publishing and printing, image printing, personalized direct mail printing , large enterprises stationed services, and become the new hot spot with four development of new opportunities .
For the development trend of digital printing , the famous American printing experts FrankJ.Romano believe that digital printing as offset printing, screen printing and flexo supplement , and compete ; networked laser printer will challenge copiers , copiers, digital printing challenge digital offset printing challenges , and will challenge all inkjet ; quality digital printing will no longer be a problem, but its production capacity, reliability, and size of the problem will remain to be resolved ; offset being improved to provide more economic and competitive products, but its digital printing market will continue to be eroded ; digital printing will affect all aspects of the printing industry , will be widely used in the artwork , packaging, label printing , textiles, books , advertising and other printed matter.
According to the U.S. printing market research and information agency PRIMIR released data show that in 2014 , the global printing industry output value will reach $ 725 billion , more than previously expected , breaking the $ 720 billion mark in 2011 , a full three-year delay . Over the past decade , digital printing technology and related industries , riding the winds of technological innovation , rapid development in the world at an alarming rate into all sectors of the community, meet people print personalized, diversity , flexibility needs. To 2014 , the global digital printing market share will account for 27.4% of the market. 2008 total global inkjet printer market was only $ 1.9 billion , is expected in 2014 will jump to nearly $ 4.8 billion , with the rapid growth rate of 160% , almost on par with the sheetfed market .
Moment, China 's digital printing market presents three models of low high school production trends:
Channels of low-end models and increasing office of . Low-end production color machine gradually been widely used in the past with low-end server is a professional production equipment and more customer purchases and applications, and now more and more non-professional customers can perform general office operation and maintenance , making digital printing and office printing more blurred boundaries . Many channels began to try to sell low-end production equipment , which led to this war has already begun vendor channels will be intensified next year . Experienced a market cultivation stage of development and maturity of Chinese manufacturers began to enter the digital market situation and trend of market share of intense competition , manufacturers from product performance war, war marketing strategy , solutions, war, war full access channel . Each vendor due to different market awareness and market share , product positioning , channel resources, the development pace and strategy of the national market will have different layout planning , and Chinese digital printing market has room to grow larger , far from operation of the means used do , and now competing complex , a battle of wits between firms battle between direct sales and channel will not have some wonderful. It also reflects the digital printing strategizing , winning thousands of miles away characteristics . Whether selling sells BOX or Solution, the real decision maker or pattern of strategic decisions and business models.
Mid-range models and stable development. 2011 batch Indian Express stores purchased million above the level of color machines, equipment upgrades carried out to select the higher prices , better quality, greater productivity HPIndigo, which did typesetting and pre-press output center professional customers get a good development . 2013 , accompanied by Indian companies more traditional publishing and printing companies , packaging and label printing enterprises purchasing mid-range production color machines, high-end variable information printing market started to deeper level. Due to an increase in digital printing pyramid structure , the low-end models and installed , meaning India increases, broadening the scope of application ; along with a number of old customers into the equipment replacement cycle to re-do the selection and application of positioning equipment vendors product upgrade cycle is getting shorter , making the mid-range models in the coming years the market will splendor. From the beginning of a monopoly until now contending , market share changes, also reflects the vigor and vitality of the Chinese digital printing market.
Industrialization of high-end digital printing . Large format and high-end production machines long paper leaflets color , continuous forms inkjet and laser color / monochrome machines mainly to a number of automated continuous color inkjet printing paper production line in on-demand printing of signs, in 2013 China Digital Printing industry has begun to industrialize. Some milk started using two-dimensional code labels, food packaging begin once broad access to food quality traceability system areas generate new growth point of the entire industry will bring a new round of upsurge installed . As the mobile newspaper publishing industry , invasion eBook Publishing Group, the industry resource integration and promising change money involved , showing a greater range of opportunities for growth.
